Things are getting surreal.
About Surreal
Do you spend your leisure time watching others spend their leisure time on reality TV? Are you keeping up with the Kardashians? Ever wonder how a reality star became the President of the United States?
Celebrities have always played an important role in society, but it seems that celebrity news and entertainment have become more pervasive and influential than ever before. Surreal: How Reality TV and Influencers Change Our Perception of the World seeks to better understand how those working within the influence economy are leveraging their wide-reaching, captive audiences to sell a point of view.
This book explores:
What role do celebrities and social media influencers play in American culture?
How have changes in the media landscape enabled the rapid expansion of the influencer economy?
How do we know where to place our trust when nearly everyone has a platform and a microphone?
Contrary to popular belief, the author -- a public relations consultant -- makes the case that reality TV and celebrity obsessions are not eroding society. Instead, she argues, society should embrace these guilty pleasures with open arms to capture the insights they share about our culture and how they enable us to connect with our peers.
What People Are Saying
“Surreal gives an authentic look at what we already know: celebrities and influencers aren’t going anywhere, anytime soon. This book celebrates the impact and importance of celebrity talent in shaping our society, the big role they play in our culture and how they’re changing our future.”
“Clare Carluccio does an excellent job capturing the ridiculousness of our influencer society while highlighting what an outsized role they play in every facet of our society. Whether they are dictating fashion trends, telling us who to vote for, or helping to free incarcerated people in America, Influencers are here to stay! Carluccio celebrates them at the same time she warns us to not take their influence on us for granted. The book is a fun and informative read. I highly recommend it to people in the industry, and to those looking to make sense of it.”
I wrote this book because I watch a lot of T.V.
Hear more of the brilliant insights into celebrity culture you will read in Surreal when you watch this video.
Clare Carluccio
Author, Surreal: How reality T.V. and Influencers Change our Perception of the World
Working at a top-five PR agency, Clare Carluccio serves as a communications consultant to Fortune 100 companies where she helps to make the most deeply technical, bleeding-edge innovations more relatable to non-technical audiences. She received her degree and graduated with honors from Georgetown University.
Clare is a self-confessed social media stalker and views celebrities as her friends. Her greatest regret is not appearing on The Bachelor before she found love. To understand what made reality TV so addictive and entertaining, Clare dove deep into the world of celebrities and wrote Surreal: How Reality TV and Influencers Change Our Perception of the World.